Horlicks ‘Way To End Your Day’
Client: GSK
Brand: Horlicks
Discipline(s): Advertising, Digital
Campaign Date: October 2009
Through outdoor, press, online and in-store channels, we helped reposition Horlicks away from being just a ‘before bed’ drink. Creative work centred around unwinding in the evening. Emotional connection with the brand rose by 14%, awareness by 20%, positive word of mouth by 36% and positive responses to brand positioning by 40%. Ahhh.
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Press 1
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Print 1
