Pot Noodle ‘Spinning Fork’
Client: Unilever
Brand: Pot Noodle
Discipline(s): Promotional, Advertising
Campaign Date: January 2008
To reconnect with 16-25-year-old blokes – because boiling the kettle for a meal isn’t quite lazy enough – we introduced the Pot Noodle Spinning Fork. The ultimate blokey gadget ran as an instant win promotion across 12 million packs. With 148,000 forks spinning their way into consumers’ hands, the campaign achieved 11% value growth with a 10% sales uplift.
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