Over 50s
Neil Davidson | Strategic Planning Director
"In a world obsessed by youth culture, many consumers over 50 feel ignored or, worse still, patronised by brands. And for a demographic with access to £150 billion, this can be a costly mistake.
How we see over 50s is based not on age but aspirations, attitude, concerns, financial prosperity and individuality. Our multi-dimensional approach to segmentation delivers harder working communications.