Panasonic ‘Next Generation of Security’
Client: Panasonic
Discipline(s): Business to business
Campaign Date: October 2007
Panasonic needed a Pan-European campaign to launch the 'Next Generation' of security systems featuring the latest in IP functionality. The creative needed to be able to invigorate a traditionally unimaginative sector and appeal to business procurement teams. Our solution was to base creative on the arrival of the 'future of CCTV' from a distant planet and ensure headline and body copy was simple enough to translate into the languages for the seven European markets.
As a result, all territories requested the use of the series of ads and sales were out of this world.
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