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Viewing entries tagged with 'paradox'
In it for the long haul? – the paradox of marketing
Posted on 7 January 2010 by Simon Callender
Category: Thinking pieces
Tags: paradox, marketing, brands
The way in which marketing has evolved as a function and a career is actually at odds with the long-term interests of brands. As the pressures for brands to deliver in the short term grow, so the consistency of behaviour and messaging we expect from brand