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Viewing entries tagged with 'music'
Boot Boys
Posted on 7 April 2010 by Denzil Thomas
Category: Thinking pieces
Tags: music, digital, online, Dr. Martens, brand
Having just read that 'Dr Martens uses music to build online presence' I feel for Dr Martens. Perhaps the closer a brand is to music historically the harder it is to pick up again after a hiatus.
The Currency of Music
Posted on 20 October 2009 by Denzil Thomas
Category: Thinking pieces
Tags: music, reward, selling, business, currency
A year or so ago David Byrne wrote a really great piece about the various new routes open to artists who wish to distribute music. These will seem familiar stereotypes now; the Radiohead route, the Madonna route, the Starbucks route...