Posted on 26 April 2010 by Andy Jarvis
Category: Thinking pieces
Tags: Shopper, Customer, Marketing
With growing focus on Shopper Marketing - we outline 5 steps to really get it right in retail.
Posted on 21 April 2010 by Dan Machen
Category: Thinking pieces
Tags: Mobile, Marketing, Trends
As mobile consolidation continues, the mobile channel is not only stealing a march, it's staging a coup. As arguably the key channel of the future, we outline the principal areas marketers should be acting on now, and in the next 2-3 years.
Posted on 7 January 2010 by Simon Callender
Category: Thinking pieces
Tags: paradox, marketing, brands
The way in which marketing has evolved as a function and a career is actually at odds with the long-term interests of brands. As the pressures for brands to deliver in the short term grow, so the consistency of behaviour and messaging we expect from brand
Posted on 9 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: Social Media, Digital, Marketing
How do you maximise social media’s potential for your brand? It does require new skills and new ways of thinking, but the danger is in throwing away everything else and forgetting marketing principles that are not only relevant but could also help you
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