The Peperami shouting football mascot is back for the 2010 World Cup and we're delighted to have created a truly integrated advertising campaign to shout about it. As sole creative agency, we developed advertising support for our on pack promotion across
As mobile consolidation continues, the mobile channel is not only stealing a march, it's staging a coup. As arguably the key channel of the future, we outline the principal areas marketers should be acting on now, and in the next 2-3 years.
Having just read that 'Dr Martens uses music to build online presence' I feel for Dr Martens. Perhaps the closer a brand is to music historically the harder it is to pick up again after a hiatus.