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Morrisons Let's Grow campaign wins coveted Grand Prix at the IPA Awards 2009
Posted on 10 November 2009 by Adrian Thomas
Category: Awards
Tags: morrisons, let's grow, awards, grand prix, ipa, retail
We’re delighted to have played an instrumental role in the creation and activation of Morrisons Let's Grow campaign - winner of the Grand Prix at the IPA awards 2009
Celebrating the commercially-aware creative
Posted on 4 November 2009 by Graham Wall
Category: Thinking pieces
Tags: commercial, awareness, ideas, creative, creativity
In these times of heightened commercial awareness, it makes sound sense that our creatives should themselves be more commercially aware. So, by the same measure, shouldn't the awards we win be for ideas that deliver genuine commercial success?