Ribena ‘Juicy little ideas’
Client: GSK
Brand: Ribena
Discipline(s): Direct & data
Campaign Date: April 2009
We targeted mums with a Ribena relationship marketing programme. Our idea focused on the insight that whilst mums sometimes struggle for things to keep their kids occupied during the holidays, few know about the great stuff to do right on their doorstep.
This was where we helped out, delivering ideas and advice to keep their kids entertained at home and in their local area, as well as money-off vouchers for Ribena.
Initial results suggest the Ribena sales team is as happy with the activity as our Ribena mums and kids.
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Direct Mailer 1
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Direct Mailer 2
