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What We Do |
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Put simply, we are an ideas driven business. Ideas that create an impact with our clients' consumers, customers and their bottom line.
Our ideas are brought to life in the most appropriate and effective way to address a specific challenge and deliver a R.O.I.
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Direct, digital, experiential, advertising and promotional marketing are a number of the ways we change consumer behaviour and attitudes to grow our clients' brands and business. |
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Our History |
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| When Ian and Paul started BILLINGTON CARTMELL in
1990, they both shared a belief that permeates through
the business today. GREAT IDEAS GROW GREAT BRANDS
remains the driving force behind everything that we do
and is ultimately what we are measured against.
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We are immensely proud to develop ideas for some of
the world's greatest brands as well as those that
have aspirations to be great.
More
importantly, we understand that demonstrating bottom
line growth is the only critical success factor that
defines a TRULY GREAT IDEA. |
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Our Beliefs |
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Great Ideas GROW great brands
Only ideas that deliver real bottom
line impact can be truly defined as great
Ideas without insight are meaningless dreams
Integration is about relevant consumer connections at relevant times in
relevant places as opposed to surround sound
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A great idea poorly executed is a poor idea
Measurability and evaluation are the
only tools to measure greatness
Today’s great is tomorrow’s good |
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Our Personality |
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Our commitment to delivering growth through great ideas is witnessed through the personality of the company. We like to think our approach, ideas and people can be described as BOLD, BRIGHT and BRAND DRIVEN.
BOLD
Ambitious and confident, challenging the status quo; creating distinction; breaking paradigms, confident. |
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BRIGHT
Intelligent, imaginative, creative,
colourful and pragmatic.
BRAND DRIVEN
Commercially aware, business-like and passionate, we unlock the latent power
in brands to deliver emotionally engaging communication to create a measurable impact. |
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Our Specialisms |
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