Ribena ‘Grand Taste of Summer’
Client: GSK
Brand: Ribena
Discipline(s): Integrated, Promotional, Retail, Advertising
Campaign Date: April 2008
The challenge was to remind consumers of the great taste of Ribena and drive appetite appeal in light of declining sales. A mouth-watering 6-sheet poster campaign, irresistible radio ads and a seriously tasty on-pack promotion turned 5% decline into 6% growth. And with over 980,500 entries, this was the most successful promotion GSK has ever run.
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Pack
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Outdoor 1
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Outdoor 2
