Pot Noodle ‘Food Fight’
Client: Unilever
Brand: Pot Noodle
Discipline(s): Promotional, Experiential
Campaign Date: April 2008
To connect with 16-24-year-olds, we took the downright hilarious (if somewhat surreal) Food Fight experience to a range of UK events. 157,000 samples were given out over 18 days, thousands of fights were filmed and sent to participants, 978 people received a personalised email, and one marketing agency won an ISP Gold Award.
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Experiential 1
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Experiential 2
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Experiential 3
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Experiential 4
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Experiential 5
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Experiential 6
