Lucozade Energy ‘Do More’
Client: GSK
Brand: Lucozade Energy
Discipline(s): Integrated, Promotional, Advertising
Campaign Date: April 2009
We needed to help Lucozade Energy reconnect with 16-25-year-olds. Our stunningly integrated advertising and promotional campaign encouraged our sometimes apathetic audience to ‘Do More’. 6-sheets, radio, online and retail comms fuelled excitement, offering the chance to win the challenges. The result? Brand awareness up 20%, positive responses to brand up 40% and a 36% rise in positive word of mouth.
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48 Sheet 1
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48 Sheet 2
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48 Sheet 3
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6 Sheet 1
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6 Sheet 2
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6 Sheet 3
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6 Sheet 4
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6 Sheet 5
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6 Sheet Collection
