How to drive a quiet revolution? Make a song and dance about it.
Quietly presenting Kylie Minogue and the new Lexus CT 200h.
Our thinking put Lexus’ new hybrid hatchback in the spotlight by creating a unique partnership between the luxury brand and the pop legend.
The campaign extended across press, TV and digital, and featured a series of online documentaries about the conception of Kylie’s latest tour, subtly highlighting the car’s cutting-edge hybrid technology.
We also created innovative crowd activation pieces that were shown to Kylie fans across the country, in the exciting build-up to her UK shows.
Advertising, Digital, Integrated, Live Media, Music and Entertainment