A global relaunch? That calls for the world’s biggest projection.
Carlsberg was looking for a big idea to support its global repositioning around ‘stepping up’ – going above and beyond, and doing something… ‘That calls for a Carlsberg’.
Applying this attitude to our thinking, our suitably epic response was to project onto the White Cliffs of Dover – specifically, an animated team of workmen whose monumental task was to repair the iconic landmark following a depicted destruction – and London’s Liverpool Street Station.
Our target of 100,000 YouTube views was smashed in three days flat, making this the number one Entertainment channel video during launch week, and going on to receive well over 150,000 hits.
Digital, Innovation, Interactive, Social