First Choice ‘Bubbles’
Client: TUI
Brand: First Choice
Discipline(s): Retail, Direct & data, Planning
Campaign Date: October 2009
Our highly personalised approach to prospective holidaymakers during key booking periods was supported by strong, individually relevant service messages and offers. Our attention to the addressee paid off, with significant increases in sales conversions compared to non-targeted direct communications.
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Direct Mail 1
