Threshers ‘Wines You Can Swear By’

Wines You Can Swear By

Discipline(s): Retail & Shopper , Advertising

Campaign Date: October 2006

We delivered a disruptive retail and ad campaign for Threshers, securing fiery TV-chef Gordon Ramsay as our spokesperson. Creative work captured Gordon’s surprised reactions to Threshers 3 for 2 wine deals, leaving no one in doubt that these were ‘Wines you can swear by’, resulting in a 3.1% increase in turnover. $@*% me!

  • Print 1 Enlarge

    Print 1

  • Print 2 Enlarge

    Print 2

  • Print 3 Enlarge

    Print 3