Lucozade Energy ‘The YES List’
Client: GSK
Brand: Lucozade Energy
Discipline(s): Promotional, Advertising, Digital & Social Media, Music & Entertainment
Ideas Matter
Seven of the UK’s hottest music acts. Seven flavours of Lucozade Energy. Seven awesome limited edition packs.
To further brand’s music credentials, we developed direct relationships with client and talent working closely with each of the seven artists to create their signature bottle.
Capturing the passions and influences of the YES List, each design was profiled in a series of ‘making of’ documentaries demonstrating the authentic creative process in full effect.
Results Matter
This fully integrated campaign is currently live.
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Behind the Scenes Footage -
Artist Bottle Designs
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Exclusive Artist Wallpapers
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Plan B
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Tinie Tempah
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Wretch 32
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Instore Creative
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Multipacks
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Instore POS
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Aurasma
