The Fuelcard Company
Client: The Fuelcard Company
Discipline(s): Direct & Data, B2B
Ideas Matter
Monitoring fuel prices can be a constant worry, so through an acquisitions- based campaign, we relieved everyone's high blood pressure and positioned The Fuelcard Company as a stress- free supplier. We gave the Fuelcard Company the power to provide set fuel prices to a new customer base, meaning that companies were able to concentrate on running their businesses. We then delivered this message far and wide through visually led DM packs and personalised URL's.
Results Matter
We received a 4% response rate, which was well above the 1% target. What's more, the yearly fuel consumption of those who purchased the card was 10% higher than those that did not. So all in all, the campaign message was clear and companies continued their carefree card use, again and again.
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DM Packs
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Personalised Fuelcard's
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Personalised emails
