Tetley's 'Real Men'
Client: Carlsberg
Discipline(s): Advertising
Ideas Matter
Tetley's sponsorship of Real Men's TV on ITV4 gave the brand the perfect platform to connect with its audience over an 18- month period.
We used the insight that men at a certain life stage who tend to drink bitter make witty, straight-talking observations on the world around them.
32 comic idents were created to keep the tone fresh, building an ongoing rapport with the audience.
Results Matter
Media- 5, 10 and 15 second idents to support ITV4 programming (The Professionals, The Sweeney etc), with sponsorship for 18 months from 11am to midnight- over 40 hours per week.
