Pot Noodle 'Easy Street'
Client: Unilever
Discipline(s): Digital & Social Media
Ideas Matter
In a highly competitive snacks category, Pot Noodle was in danger of losing relevance among its core target audience. So Pot Noodle brings you ‘Easy Street’, a world where choosing the easy option rules. The campaign launched with an online ad, a series of interactive videos, a social media push through the brand’s Facebook page with a mobile app, stunts and experiential activity planned for later in the campaign. The video ad sets up the idea of ‘Easy Street’ where an average guy goes about his daily business using a remote control that enables him to take the easy option with hilarious consequences. The ad drives consumers to the brand’s Facebook page, where they can enter a competition to win ‘a year on Easy Street’ with the brand giving away several years’ of supply of product. To win, consumers have to navigate their way through scenes in an interactive video, taking the easy option to become a ‘resident of Easy Street’.
Results Matter
The campaign is going live in mid October so watch this space!
