Talk to FRANK ‘Partnership Marketing’
Discipline(s): Promotional, Digital & Social Media
Campaign Date: July 2009
For the government-backed Talk to FRANK campaign, we needed to credibly address young people on the dangers of drugs. So we created bespoke communications via respected brands and partnerships. Smart partner tie-ups delivered frankly outstanding results: ROI of 400%+ and relevant engagement to a notoriously difficult to reach audience.
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Ad 1
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Handout
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Ad 2
