Morrisons 'Magical Moments'
Client: Morrisons
Discipline(s): Promotional, Retail & Shopper
Ideas Matter
To retain custom and add some real character to the Morrisons brand over the summer, we animated shoppers by delivering an exciting, exclusive promotion with a leading family property – Disney.
When customers spent £30 or purchased a participating supplier’s product in store, they received a pack of Disney character cards to collect. Plus, if they found a ‘gold card’, they won a two-night family stay at Disneyland Paris, instantly!
Results Matter
*Figures are confidential and are not publicly available.
