Ribena ‘Lunchtime Assistant’
Client: GSK
Brand: Ribena
Discipline(s): Promotional, Retail & Shopper
Campaign Date: April 2009
We were tasked with encouraging people to escape the shackles of their desk to enjoy an al fresco lunch with a bottle of Ribena. By creating the quirky Lunchtime Assistant, office workers nationwide could pop out for a bite while their trusty inflatable colleague covered for them.
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In-store
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Pack
