Lexus 'Join the Quiet Revolution'
Client: Lexus
Discipline(s): Integrated, Advertising, Digital & Social Media, Live Media, Music & Entertainment
Ideas Matter
Quietly presenting Kylie and the new Lexus CT200h. We put Lexus's new hybrid hatchback in the spotlight by creating a unique partnership between the luxury brand and the pop legend.
The campaign extended across press, TV and digital, and also included a series of online mini documentaries about the conception of Kylie's tour, which highlighted the car's cutting edge hybrid technology.
Results Matter
The campaign went live in February 2011, so the results are not available yet- however, forecasts show that sales of the show- stopping CT200h are looking extremely positive.
