Morrisons ‘Let's Grow’
Client: Morrisons
Discipline(s): Integrated, Promotional, Retail & Shopper
Ideas Matter
As part of Morrisons' 'Fresh choice for you' positioning, Let's Grow encourages schoolchildren to get their wellies on and experience the field-to-folk story of food first-hand. Since the programme launched four years ago, budding little gardeners around the country have been learning to grow their very own fruit and veg, via the donation of gardening equipment.
Results Matter
Over the last four years, more than 22,000 schools have registered and over 250m vouchers have been given out in Morrisons stores all across the country. This equates to over £10m worth of gardening equipment being delivered to schools and around 5m children have had access to it - that's half the UK child population!
An additional 1.733m shopping visits were generated during the voucher collection period of the first year and Morrisons experienced growing sales of over £20m. Along with numerous awards it has won, Let's Grow is something we are truly proud of.
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Showreel -
Classroom Poster
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School Participation
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Teacher’s Handbook
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Direct Mailer
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Welcome Kit
