Carte D’Or ‘Ice Cream Sundays’
Client: Unilever
Brand: Carte D’Or
Discipline(s): Digital & Social Media
Campaign Date: July 2010
Carte D'Or has enjoyed a long and healthy reputation as one of the world's leading premium ice cream brands. Despite this, the brand's online persona didn't reflect this luxury proposition or provide inspiration and engagement worthy of the brand's campaign idea "Give More, Give Carte D'Or".
We transformed the brand website www.cartedor.co.uk into a destination that encapsulates its brand essence whilst providing the deeper engaging content craved by our "foodie" target audience.
To drive awareness of our site, we created an on-line media campaign and series of on-line partnerships featuring celebrity chef Gino D'Acampo which were seeded within our consumers' environment of 'recipe rich' websites.
-
Website
-
Online Advertising
