Purina ‘Go-Cat - Not for Slow-Cats’
Client: Nestlé Purina
Brand: Purina
Discipline(s): Integrated, Promotional, Advertising, Digital & Social Media
Ideas Matter
We were asked to ensure consumers bought Go-Cat above own label cat food. So, we created a bold creative platform for Go-Cat to really bring to life Go-Cat’s vitality positioning–Go Cat Not For Slow Cats. We created an on-pack promotion centered on not being a slow cat and getting in quick to see if you had won one of 100 x £1,000 cheques hidden in special packs.
The on-pack promotion was supported by national and in-store press ads, online, in-store and through PR.
Results Matter
Our campaign achieved the highest ever market share for Go-Cat Complete and performed strongly on all brand metrics.
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Press ad 1
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Press ad 2
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Instore
