Pot Noodle ‘Give Peas A Chance’
Client: Unilever
Brand: Pot Noodle
Discipline(s): Digital & Social Media
Ideas Matter
We noticed there was a fair bit of chatter on Facebook about a certain ingredient in Pot Noodle: the peas, with fan pages dedicated to getting rid of them! Seizing on the potential to drive conversation and engagement – and demonstrate that the brand is listening to its fans – we launched a Facebook campaign facilitating the debate. Heroing fan pages to kick-start discussion, we then launched a digital video on April Fool’s Day proclaiming the launch of ’Ot Noodle – that’s Pot Noodle without the pea…
Results Matter
As debate grew – both anti- and pro-pea – we created the Pot Noodle Peas Facebook application. Housing two simple but addictive games, it allows fans to play for or against the contentious veg. So far there have been more than 26,000 plays of the two games, 104 winners selected and prizes delivered, and more than 1,000 views of the April Fools Day spoof on YouTube.
