Samsung Mobile ‘G600 Handset Launch’

G600 Handset Launch

Client: Samsung

Brand: Samsung Mobile

Discipline(s): Integrated, Promotional, Retail & Shopper , Advertising, Digital & Social Media

Campaign Date: April 2008

Building on the brand’s stylish positioning, we created Samsung’s most successful product launch with their first 5 megapixel camera phone – targeting the core audience of 18-30 urban socialites.

  • Behind the scenes video
  • Outdoor

  • Website 1

  • Website 2

  • Website 3