Samsung Mobile ‘G600 Handset Launch’
Client: Samsung
Brand: Samsung Mobile
Discipline(s): Integrated, Promotional, Retail & Shopper , Advertising, Digital & Social Media
Campaign Date: April 2008
Building on the brand’s stylish positioning, we created Samsung’s most successful product launch with their first 5 megapixel camera phone – targeting the core audience of 18-30 urban socialites.
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Behind the scenes video
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Outdoor
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Website 1
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Website 2
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Website 3
