Lloyds TSB ‘For the Journey’
Discipline(s): Retail & Shopper
Ideas Matter
Billington Cartmell were appointed in 2005 as a key strategic partner responsible for the on and off line retail channel. In 2007, we delivered through-the-line development and activation of the new brand proposition 'For the Journey'.
Supporting staff in delivering our message was a critical ongoing element of the campaign, allowing local branch teams to be empowered to achieve their own success.
Results Matter
We delivered a huge variety of award-winning work, including MCCA and ISP Golds, which contributed to our Impact Retail Agency of the Year award in 2007.
Our campaigns averaged 65% cut through rates; whilst product enquiry, seller appointment rates and sales targets were on average at least 50% over benchmark levels.
Our staff engagement activity resulted in a 15% increase in staff feedback to over 90%.
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Print ad 1
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Print ad 3
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In-store 1
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