Carlsberg 'Getting Behind England'
Client: Carlsberg
Discipline(s): Promotional, Digital & Social Media
Ideas Matter
England have the best football fans in the world. We’re arguably louder and prouder than any other footballing nation on Earth; we are England’s 12th man. In September and October 2011, Carlsberg asked England fans to GET BEHIND the team’s final qualifying games for UEFA Euro 2012. All fans had to do was 'Like' the Carlsberg Facebook page, connect their profile and we could put their face behind the England team. As a thanks for getting behind England, fans could download a voucher for a free beer on us (£1 coupon). Consumers could also GET BEHIND ENGLAND in the on-trade to win a round of Carlsberg for their pub.
Results Matter
Over 35,000 consumers ‘Getting behind England’ on our dedicated ‘Carlsberg for England’ Facebook page. The work was featured on-pack, in consumer press and outdoor.
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On-pack
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Consumer Press
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Consumer Press
