Tuborg ‘Amp It Up’
Client: Carlsberg
Brand: Tuborg
Discipline(s): Promotional, Live Media, Music & Entertainment
Ideas Matter
We 'Amped It Up' with Tuborg at Download, Wireless, Reading and Leeds festivals giving consumers the chance to feature on our huge Amp It Up video walls, and offering fans the chance to win a whole host of brilliant music prizes. Created to enhance Tuborg's music offering and drive their awareness and association with being the 'Party Beer' the activity created exclusive moments and memories as well as driving post festival sales and consumer engagement through the distribution of souvenir lanyards, and festival- goer highlight edits downloadable through brand and social networking websites. Data captured at the festivals was used for future CRM programmes.
Results Matter
The campaign reached a youth audience in excess of 60,000 through festival exposure- and that's excluding online and post festival amplicification.
