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Rage against the old brand planning machine
Posted on 23 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: rage against the machine, planning, x factor, machine, joe mcelderry
Rage Against the Machine's victory over the X Factor’s Joe McElderry in the battle for Xmas number one is a fitting way to end the decade.
Blogging – digital PR or strategic brand tool?
Posted on 22 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: blogging, blog, pr, digital, strategy, planning, brand
The blogging community has an incredible reach and a disproportionate influence over its audiences.
Balance of brand and Consumer In Brand Planning
Posted on 7 December 2009 by Dan Machen
Category: Thinking pieces
Tags: brand, consumer, planning, communications
Are we worshipping too much at the brand temple, at the cost of communications that connect in today’s marketplace?
Neil Davidson joins Billington Cartmell
Posted on 11 February 2009
Category: People
Tags: neil davidson, planning, staff, people
Billington Cartmell has hired Neil Davidson to head and develop its planning dep