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- Great "flying people" illusion in #NYC - http://t.co/i9BCRUJl
- What's your favourite Superbowl 2012 commercial so far? We're loving the new Toyota Camry one - http://t.co/OpWCaWBJ
- Massive implications for #advertising here - "In 20 years you will download your sneakers" - on.mash.to/wPshli
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News and views
5 Golden Rules for 'Olympic' Sponsorship
Posted on 22 October 2009 by Ben Barton
Category: Thinking pieces
Tags: Olympic, sports sponsorship, rules
It’s no longer good enough or relevant to just slap your brand over a sponsorship property. For brands to really make sponsorship work it has to be idea centric and in-beta.