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News and views
BCL creates industry first for Impulse campaign
Posted on 16 September 2010
Category: Case Studies
Tags: Digital, Integrated, Promotional, Unilever
We’re extremely proud to have created a UK first for our latest Impulse campaign: an on pack promotion with a Facebook App entry mechanic.
BCL gives more to Carte D’Or
Posted on 8 July 2010
Category: Case Studies
Tags: Digital, Carte D’Or, Unilever
We’re delighted to announce the launch of our brand new Carte D’Or website and on-line media campaign featuring TV chef Gino D’Acampo.
Boot Boys
Posted on 7 April 2010 by Denzil Thomas
Category: Thinking pieces
Tags: music, digital, online, Dr. Martens, brand
Having just read that 'Dr Martens uses music to build online presence' I feel for Dr Martens. Perhaps the closer a brand is to music historically the harder it is to pick up again after a hiatus.
It’s time for more brands to think digital conversations, not campaigns
Posted on 16 March 2010 by Neil Davidson
Category: Thinking pieces
Tags: digital
Neil Davidson believes that it's time for more brands to think digital conversations, not campaigns.
Blogging – digital PR or strategic brand tool?
Posted on 22 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: blogging, blog, pr, digital, strategy, planning, brand
The blogging community has an incredible reach and a disproportionate influence over its audiences.
Applied Thinking - iPhone Apps 2010
Posted on 9 December 2009 by Dan Machen
Category: Thinking pieces
With impressive ROI potential, iPhone Apps are far from a fad.
Old marketing for new media?
Posted on 9 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: Social Media, Digital, Marketing
How do you maximise social media’s potential for your brand? It does require new skills and new ways of thinking, but the danger is in throwing away everything else and forgetting marketing principles that are not only relevant but could also help you