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Twitter chatter
- Great "flying people" illusion in #NYC - http://t.co/i9BCRUJl
- What's your favourite Superbowl 2012 commercial so far? We're loving the new Toyota Camry one - http://t.co/OpWCaWBJ
- Massive implications for #advertising here - "In 20 years you will download your sneakers" - on.mash.to/wPshli
- @A_G_SINGLETON send it through to me at felix_morgan@bcl.co.uk and ill pass it on to the relevant people! cheers
News and views
Scotty Brand launches new outdoor campaign in Scotland
Posted on 11 November 2011
Tags: www.scottybrand.com
Boot Boys
Posted on 7 April 2010 by Denzil Thomas
Category: Thinking pieces
Tags: music, digital, online, Dr. Martens, brand
Having just read that 'Dr Martens uses music to build online presence' I feel for Dr Martens. Perhaps the closer a brand is to music historically the harder it is to pick up again after a hiatus.
In it for the long haul? – the paradox of marketing
Posted on 7 January 2010 by Simon Callender
Category: Thinking pieces
Tags: paradox, marketing, brands
The way in which marketing has evolved as a function and a career is actually at odds with the long-term interests of brands. As the pressures for brands to deliver in the short term grow, so the consistency of behaviour and messaging we expect from brand
Blogging – digital PR or strategic brand tool?
Posted on 22 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: blogging, blog, pr, digital, strategy, planning, brand
The blogging community has an incredible reach and a disproportionate influence over its audiences.
Balance of brand and Consumer In Brand Planning
Posted on 7 December 2009 by Dan Machen
Category: Thinking pieces
Tags: brand, consumer, planning, communications
Are we worshipping too much at the brand temple, at the cost of communications that connect in today’s marketplace?
Scotland the Brand
Posted on 22 October 2009 by David Guy
Category: Thinking pieces
Tags: scotland, brand, homecoming, scottish, advertising, marketing, 21st century, burns
Scotland as a nation has the potential to be a world class brand. But is our brand communication stuck in the past?