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Twitter chatter
- Great "flying people" illusion in #NYC - http://t.co/i9BCRUJl
- What's your favourite Superbowl 2012 commercial so far? We're loving the new Toyota Camry one - http://t.co/OpWCaWBJ
- Massive implications for #advertising here - "In 20 years you will download your sneakers" - on.mash.to/wPshli
- @A_G_SINGLETON send it through to me at felix_morgan@bcl.co.uk and ill pass it on to the relevant people! cheers
News and views
We’ve made history!
Posted on 7 December 2010
Category: Awards
Tags: awards, agency of the year, marketing magazine
The agency celebrates its 20th year with an unprecedented third consecutive title as Marketing magazine’s Agency of the Year.
REACH Shoppers - 5 Steps To Shopper Success
Posted on 26 April 2010 by Andy Jarvis
Category: Thinking pieces
Tags: Shopper, Customer, Marketing
With growing focus on Shopper Marketing - we outline 5 steps to really get it right in retail.
The Future of Mobile Marketing - 7 Things Marketers Need to Know Now
Posted on 21 April 2010 by Dan Machen
Category: Thinking pieces
Tags: Mobile, Marketing, Trends
As mobile consolidation continues, the mobile channel is not only stealing a march, it's staging a coup. As arguably the key channel of the future, we outline the principal areas marketers should be acting on now, and in the next 2-3 years.
In it for the long haul? – the paradox of marketing
Posted on 7 January 2010 by Simon Callender
Category: Thinking pieces
Tags: paradox, marketing, brands
The way in which marketing has evolved as a function and a career is actually at odds with the long-term interests of brands. As the pressures for brands to deliver in the short term grow, so the consistency of behaviour and messaging we expect from brand
Old marketing for new media?
Posted on 9 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: Social Media, Digital, Marketing
How do you maximise social media’s potential for your brand? It does require new skills and new ways of thinking, but the danger is in throwing away everything else and forgetting marketing principles that are not only relevant but could also help you
Scotland the Brand
Posted on 22 October 2009 by David Guy
Category: Thinking pieces
Tags: scotland, brand, homecoming, scottish, advertising, marketing, 21st century, burns
Scotland as a nation has the potential to be a world class brand. But is our brand communication stuck in the past?