Peperami World Cup Campaign
Category: General
The Peperami shouting football mascot is back for the 2010 World Cup and we're delighted to have created a truly integrated advertising campaign to shout about it. As sole creative agency, we developed advertising support for our on pack promotion across radio, press, on-line, in-store and outdoor.
Blokes' snacking and football go hand in hand so the World Cup gives us the perfect opportunity to drive trial of Peperami whilst giving punters the chance to literally take home a piece of the brand. We look forward to making the Peperami Fanimal the must have item of the summer.
Marco Gazzelloni, Group Account Director, Billington Cartmell