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Twitter chatter
- @tradingfloorltd for the record we werent allowed to give them any help though ;p haha
- @tradingfloorltd haha. we enjoyed it! just a bit of fun really.
- @maybirdsara probably need some form of relevant experience for a manager role but maybe not an AE. best bet is to contact through the site!
- @KathDerbyshire we had a blast!
News and views
A look at the plans for Billington Cartmell in Scotland
Posted on 19 August 2010 by David Guy
Category: Thinking pieces
Tags: BCL, Billington Cartmell, David Guy, Scotland, Edinburgh
The Drum talks to David Guy who is heading up the Edinburgh office of Billington Cartmell, to find out what the agency hopes to achieve within the Scottish market place.
‘Do More’ reaches new heights
Posted on 17 June 2010 by Giles Dempsey
Category: Thinking pieces
Tags: Lucozade Energy, Adventurer, explorer, Everest, Do More, Simon Callender, Global motorbike trek, Energy boost Beijing, BCL, Billington Cartmell
Living the Lucozade Energy 'Do More' philosophy, our very own intrepid explorer, Simon Callender has reached new heights after a whole day of rocks & rivers he's arrived at Everest base camp, 5342m. A comfy bed and fluffy pillows will have to wait a littl
REACH Shoppers - 5 Steps To Shopper Success
Posted on 26 April 2010 by Andy Jarvis
Category: Thinking pieces
Tags: Shopper, Customer, Marketing
With growing focus on Shopper Marketing - we outline 5 steps to really get it right in retail.
The Future of Mobile Marketing - 7 Things Marketers Need to Know Now
Posted on 21 April 2010 by Dan Machen
Category: Thinking pieces
Tags: Mobile, Marketing, Trends
As mobile consolidation continues, the mobile channel is not only stealing a march, it's staging a coup. As arguably the key channel of the future, we outline the principal areas marketers should be acting on now, and in the next 2-3 years.
Boot Boys
Posted on 7 April 2010 by Denzil Thomas
Category: Thinking pieces
Tags: music, digital, online, Dr. Martens, brand
Having just read that 'Dr Martens uses music to build online presence' I feel for Dr Martens. Perhaps the closer a brand is to music historically the harder it is to pick up again after a hiatus.
It’s time for more brands to think digital conversations, not campaigns
Posted on 16 March 2010 by Neil Davidson
Category: Thinking pieces
Tags: digital
Neil Davidson believes that it's time for more brands to think digital conversations, not campaigns.
In it for the long haul? – the paradox of marketing
Posted on 7 January 2010 by Simon Callender
Category: Thinking pieces
Tags: paradox, marketing, brands
The way in which marketing has evolved as a function and a career is actually at odds with the long-term interests of brands. As the pressures for brands to deliver in the short term grow, so the consistency of behaviour and messaging we expect from brand
Rage against the old brand planning machine
Posted on 23 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: rage against the machine, planning, x factor, machine, joe mcelderry
Rage Against the Machine's victory over the X Factor’s Joe McElderry in the battle for Xmas number one is a fitting way to end the decade.
Blogging – digital PR or strategic brand tool?
Posted on 22 December 2009 by Neil Davidson
Category: Thinking pieces
Tags: blogging, blog, pr, digital, strategy, planning, brand
The blogging community has an incredible reach and a disproportionate influence over its audiences.
Can You Manufacture Good Character?
Posted on 21 December 2009 by Dan Machen
Category: Thinking pieces
Tags: manufacture, character, david cameron, conservatives, marks & spencer
Despite David Mellor single-handedly debasing the Conservative’s ‘Back to Basics crusade, it seems politicians rarely learn from history.