BCL Wins Again!
Category: Awards
We continue to be recognised for our market leading work with another successful night at the recent ISP awards. This time we picked up a Gold for the Ribena 'Out for Lunch' promotion and a Silver for the Unilever Surf 'Twilights Sensation' campaign.
The 'Out for Lunch' outstripped some other big hitting brands such as Coke, Pepsi and Powerade to land the top prize in the non-alcoholic drinks section. Judges praised the work for delivering an innovative and humerous solution to the British workers dilema of being tied to their desk during the lunch hour.
Surf Twilight Sensations came a very close second in the Healthcare, Household, Fashion & Beauty section. It was deemed a well targeted and beautifully executed integrated campaign.
Alex Young, Director, Billington Cartmell