BCL gives more to Carte D’Or
Category: Case Studies
We're delighted to announce the launch of our brand new Carte D'Or website and on-line media campaign featuring TV chef Gino D'Acampo.
We transformed the brand website www.cartedor.co.uk into a destination that reflects its premium and luxury positioning whilst providing the deeper engaging content craved by our "foodie" target audience inspired by the brand campaign idea "Give More, Give Carte D'Or".
To drive awareness of our site, we have created an on-line media campaign and series of on-line partnerships using Gino D'Acampo's love of Carte D'Or recipes as our hook. Our campaign is being seeded within our consumers' environment of 'recipe rich' websites.
Marco Gazzelloni, Group Account Director, Billington Cartmell